For 20+ years, David has explored emerging technologies that can help brands tell better stories. He is launching a new company, the Experiential Advertising Group, dedicated to creating strategic immersive experiences. He was an early pioneer in the use of virtual reality for advertising and marketing, having started experiential advertising using VR in 1991. Since then, he has run his own lab, the Brand Experience Lab, was the Director of the 1st AT&T AdWorks Lab and worked at the PwC Experience Center. He has worked on a variety of emerging technology launches, including the award-winning AudienceGames cinema AR program.
In those many years, David has covered a lot of ground, but one thing has remained consistent: He’s looked for innovative ways to create compelling, authentic and relevant brand experiences.