Justin Hendrix is Executive Director of NYC Media Lab. Hendrix connects media and technology companies with New York City’s universities to drive digital media innovation and entrepreneurship. The Lab's interests range across disciplines from data science to virtual and augmented reality, and its programs include seed projects with member companies as well as The Combine, which encourages digital media startup formation on the City’s campuses. Previously Hendrix was Vice President, Business Development & Innovation for The Economist, where he directed prototyping and commercialization of new digital media business concepts. He is a regular writer and speaker on media & innovation. Hendrix holds a Bachelor of Arts from the College of William & Mary and a Master of Science in Technology Commercialization from the McCombs School of Business, University of Texas at Austin. He lives in Brooklyn. Follow him on Twitter @justinhendrix.