Will Roberts


Will Roberts is the Founder and Creative Director at Augmented Pictures, a New York City based immersive design and animation studio. Roberts is also the co-founder of The Virtual Art Collective-- a small community of traditional artists, sculptors, painters, animators, and technologists exploring the art-form of virtual and augmented reality. As a director, VR artist, and immersive designer, his longtime interest has been exploring the intersection between technology, folklore, and the human experience. Roberts’ personal work fuses a highly stylized 3D aesthetic with Afrofuturist concepts, ultimately creating tangible immersive designs and stories that celebrate the cultures of marginalized populations. While earning an MFA in 3D Animation and Sound Art, Roberts got his start in VR as a researcher, entrepreneur, and virtual world builder in the popular VR platform “SecondLife.”

For over a decade, Roberts has been generating characters and environments in the film, publishing, and technology industry. Outside of his illusory creations, Roberts is passionate about real world activities such as documenting the lives of Liberian war orphans or leading “L.I.F.T” (Learn It For Tomorrow), a youth empowerment workshop. His perspective on design and virtual world building is heavily influenced by his everyday encounters and connections. Virtual and augmented reality may be his vehicle, but connecting and giving back to heritage and culture is his ultimate purpose.


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