Tom Westerlin


The Nice Shoes team was led by AR/VR creative director Tom Westerlin who has grown the studio’s immersive capabilities, delivering the AICP and Ciclope-nominated Mio Garden roomscale VR experience as well as Flexon Eyewear’s mobile VR application. The collaboration with Boulevard Arts marked the studio’s first delivery of an augmented reality experience. Tom is a Creative Director with an emphasis on emerging tech and a drive to connect brands and users through authentic experiences. He started in gaming where he brought characters to life for hit titles including The Godfather and The Sims. He then headed up the production studio at Mekanism creating content for BP and Charles Schwab, while leading a number of interactive projects and one of the first Augmented Reality experiences for Doritos. Tom has been a sought-after speaker on the topic of immersive content, having presented at AICP, VRTO, NAB, Creative Tech Week, and NYVR.


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