Lensbaby

PORTLAND,  OR 
United States
http://www.lensbaby.com
  • Booth: 963

For over a decade Portland, Oregon-based Lensbaby has inspired and challenged photographers on their journey to finding their unique, visual voice.

Lensbaby makes award-winning, one-of-a-kind lenses, optics and accessories including the Burnside 35, a versatile landscape, street photography, and environmental portrait lens; their unique Optic Swap System, which lets photographers swap and tilt their lens for limitless effects, and the brand new Sol 45 and Sol 22, their most accessible lenses to date.

Lensbaby provides instructional content through their educational hub, Lensbaby University and sells its products worldwide. For more information, visit www.lensbaby.com


 Press Releases

  • Portland, OR - Lensbaby—makers of award-winning creative effects lenses, optics and accessories—announces the launch of their most playful and accessible lens yet, the Sol 45.
    Staying true to their roots of manual, in-camera creative effects, Lensbaby’s Sol 45 challenges the idea of perfection by giving photographers the lens they need to capture intentional, personal images that unveil their unique take on the world.
    Enthusiast DSLR and mirrorless camera shooters, especially those who are newer to Lensbaby, now have the opportunity to experiment with the brand’s iconic look for an affordable price of $199.95.
    “Sol 45 opens up a new creative experience for those who want to dip their toes in the Lensbaby pool,” said Craig Strong Lensbaby Co-Founder and CCO. “Sol inspires visual artists to find new and fun ways to see their world by creating unique images in camera - no filters needed.” 
    This fixed aperture lens injects a new energy into images by creating a tack-sharp circular area of focus surrounded by bold blur and smooth bokeh. To achieve this selective focus look, users identify a subject in frame, bend the lens toward it, rotate the focus ring to bring subject into focus and shoot.
    The Sol 45 also features bokeh blades to give users even more control over their in-the-moment creative experience. Situated on hinged arms that hide at the edges of the lens, these blades add subtle lines and texture to the bokeh. To use them, simply bring the blades into the lens’s field of view and then rotate them in any direction – horizontal, vertical or diagonal.
    Not only is this lens packed with creative power, it also features a lightweight and portable design that makes it the perfect travel companion, no matter where your journey takes you. This  sleek look and feel lends itself to be an ideal lens for mirrorless camera shooters, an audience that continues to rapidly grow in the US.
    Made specifically for DSLR and mirrorless cameras, the Sol 45 is compatible with Canon EF, Nikon F, Sony A, Pentax K, Sony E, and Fuji X.
    The lens will also be available in a 22mm version specifically for Micro 4/3rd shooters. The Micro 4/3rd community is a passionate group who have embraced Lensbaby for years, all while longing for lenses tailored specifically for them. The Sol 22 was developed in a 22mm focal length (44mm equivalent) to serve these photographers.

    Sol 45 Specs

    • Focal Length: 45mm
    • Aperture: Fixed f/3.5
    • Minimum Focusing Distance: 14in / 355mm
    • Focus Type: Manual
    • Filter Threads: 46mm
    • Locks in center position
    • Weight: 143g (Nikon) 166g (Canon) / 5.0oz (Nikon) 5.9oz (Canon)
    • Bokeh Blades (with an aperture of f/5) add texture to out of focus areas

    Sol 22 Specs

    • Focal Length: 22mm
    • Aperture: Fixed f/3.5
    • Minimum Focusing Distance: 3.5in/ 90mm
    • Focus Type: Manual
    • Filter Threads: 46mm
    • Locks in center position
    • Weight: 144g / 5.1oz
    • Bokeh Blades (with an aperture of f/5) add texture to out of focus areas

    The Sol 45 and Sol 22 are available for purchase on lensbaby.com and select Lensbaby-authorized retailers for $199.95. For more information please contact Keri Friedman at keri@lensbaby.com.

    About Lensbaby

    For over a decade Portland, Oregon-based Lensbaby has inspired and challenged photographers on their journey to finding their unique, visual voice. Lensbaby makes award-winning, one-of-a-kind lenses, optics and accessories for risk-taking photographers who believe that photography is an expression of their soul. Lensbaby provides instructional content through their educational hub, Lensbaby University and sells its products worldwide. For more information, visit www.lensbaby.com


 Products

  • Sol 45 & Sol 22
    Sol 45 | Sol 22 are 45mm | 22mm fixed f/3.5 selective focus lenses that create a tack-sharp circular area of focus surrounded by smooth blur and bold bokeh...

  • Sol is powerful yet intuitive, and easy to use. Whether you’re a pro, an artist or just starting out – discover or rediscover your passion for in-camera creation with the Sol 45 and Sol 22. Sol gives you the freedom to get lost in the process of creating. Unveil your unique take on the world by tilting the lens to isolate your subject, and capture intentional, personal and distinct images.

    Sol’s tilt mechanism is designed to always keep the area of focus within the frame, whether you are shooting on full frame or APS-C sensor cameras, making it even easier to capture more keepers. Sol 45 and Sol 22 also feature center-locking ability. Twisting the lens into the lock position lets you know when your spot of focus is in the center of the frame.

    For those looking for more in-camera creative control, Sol 45 and Sol 22 feature two bokeh blades. These hinged blades add subtle lines and texture to the bokeh – ensuring that no two images will look the same. Simply bring the blades into the lens’s field of view and then rotate them in any direction – horizontal, vertical or diagonal.

    Lightweight and compact, Sol is designed to be your go-to creative companion, no matter where your journey takes you. 

    Sol 45 is available in Canon EF, Nikon F,  Sony E, Fujifilm X, Sony A, and Pentax K mounts. Sol 22 is available in Micro 4/3 mount for Panasonic and Olympus cameras. 

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